Builder Prime

Builder Prime is a CRM and production management tool developed specifically for specialty and replacement contractors, designed to meet their needs. The automated lead management system lets users stay organized without the fear of leads slipping through the cracks. The user-friendly interface allows professionals to have accurate reporting (e.g. close rates, NSLI, etc.). Builder Prime includes production management, estimating, and SMS automation, making it the “does-it-all” contractor CRM.

Contractor Growth Network

Contractor Growth Network (CGN) is a specialized marketing firm that serves contractors in the construction and home improvement industries, primarily those in the Remodeling & Design-Build spaces.

CGN focuses on helping businesses grow, offering tailored marketing strategies, website development, video marketing, and SEO solutions.

CGN equips contractors with easy-to-use digital tools and straightforward marketing knowledge. They aim to help contractors stand out in their market, clearly communicate their unique strengths, and share captivating stories about their client's experiences.

CGN helps contractors turn their client experience into their ultimate selling point.


GreenSky®, A Goldman Sachs Company helps delight Customers and grow Businesses with a most powerful tool—access to increased buying power for qualified Consumers. This will enable bigger deals and the ability to serve more Customers with financing plans that meet the needs of many buyers. Learn more at


Rillavoice is the leading conversation intelligence software for the home improvement industry with customers like Stormguard, Matrix Home Solutions, Window Nation, and Wagner Roofing.

When sales reps talk to customers in the home, the Rillavoice mobile app records their conversations. And uses AI to automatically transcribe, analyze and give them feedback from all their conversations to help them improve their sales.

Sales managers using Rillavoice save dozens of hours every month, and are able to coach their reps 30x more effectively.

Sales reps coached with Rilla see an average of 30% lift in conversion rates after 2 months of using Rilla.


Synchrony is a premier consumer financial services company delivering one of the industry's most complete digitally-enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including home improvement. We have an established and diverse group of national and regional retailers, local merchants, manufacturers, buying groups and industry associations, which we refer to as our “partners.” We connect our partners and consumers through our dynamic financial ecosystem and provide them with a diverse set of financing solutions and innovative digital capabilities. We offer the right financing products to the right customers in their channel of choice.


Upgrade was launched in 2017 to provide customers with more value and a better experience than they receive from their traditional bank. The Upgrade Home Improvement financing platform helps contractors grow their business and close more deals with its innovative features and flexible payment options.

When you finance with Upgrade, you can share in the economics of select loans and receive real rewards, just for providing payment plans to customers. Use Upgrade's instant pre-screen technology, Know Before You Go, to pre-screen your leads to determine who may be eligible for financing, before sending your sales reps to their appointment.

Wellborn Cabinet

Wellborn Cabinet, Inc. is committed to being the most valued provider of kitchen, bath, and whole home cabinetry. Since 1961, our products are proudly “Made in the USA.” Today, Wellborn has vastly increased in product selection to include 7 product lines: Aspire, Premier, Estate, Select, Home Concepts, BathScapes, and First Haven. Whether building or remodeling your home, Wellborn is the best choice for all your cabinet needs. Wellborn Cabinet delivers American-made cabinetry with the quality you expect for your home crafted by people who care.

Wells Fargo

The Wells Fargo Home Projects® program lets you close more deals, more easily, with quick funding, strong approval rates, and competitive credit limits — not to mention powerful online tools and dedicated relationship representatives invested in your success. Our program is backed by a stable, 170-year-old financial services institution that works side-by-side with businesses like yours to help build the communities we serve. We’re here for your customers with the financing they need — and the tools and support you can count on to grow your revenue. Easy to use: A simple credit application that can be completed in-home or online; Wells Fargo Credit Connect – an end-to-end paperless solution; Online Resource Center – submit and track applications, access summary reports, and more. Fast On-the-spot credit decisions; Immediate access to a revolving credit line upon approval; Funds typically deposited within 48 hours. Attractive incentives Quarterly rebates based on volume; Competitive special terms promotions and rates

Aqua Finance


BuildTools is project management software for custom home builders and remodelers. We know what your typical day looks like because we’ve been there. Built by builders for builders, BuildTools controls the chaos so there’s no more surprises, costly mistakes, or over-runs. The simple interface makes sure all your subcontractors and employees are all on the same page and clients are always in the loop. Keep all your project information – bids, budgets, schedules, communications, photos, and documents available 24/7 from any mobile device. You have more control over every aspect of your business, so you put more money in your pocket.


EverConnec offers lead generation solutions with three products: EverConnect Live, EverConnect Direct, and EverConnect Marketplace. Choose from scalable options tailored to your needs, including geographical area, service types, lead types, and delivery methods. Our seamless experience and dedicated customer service help you achieve your business goals while our exclusive system handles marketing for you.

Socius Marketing knows this industry is unique—and so are your customers. That's why we create customized digital plans and innovative marketing strategies that get you seen more often, generate more leads, connect you with the right quality customers, and make you the #1 choice in areas where you serve.


Marlimar Mobile is a premier texting company renowned for its unmatched experience with a proven and measurable track record. Using no ‘spoofed’ numbers, Marlimar elicits responses by sending rich content with logo's, pictures and links, with 2-way communication from Your call-back numbers. Connecting directly with your lead aggregators, we deliver instantaneous communications to leads without lags from your CRM.

Marlimar goes beyond the limitations of simple texting through customized integration enabling companies to reach customers on their preferred platforms and in their preferred manner. Our objective is to offer our clients a comprehensive solution that prioritizes the customer experience through our AI automation. | 502-777-4447


Momnt powers modern lending solutions for contractors to provide financing to their customers at the moment of need. Open more doors and close more deals with our attractive dealer fees, flexible staged funding, competitive fixed rates, same-day ACH, and no stipulations. Easy, transparent, and fast — we've combined best-in-class technology with closed-loop payments and an automated underwriting system, all in a simple digital platform. Momnt gives contractors a huge advantage in today's competitive market. Partner with us to expand your business to new heights and maximize value for your customers.


ProVia manufactures professional-class doors, windows, siding, stone, and metal roofing; and is intensely focused on supporting dealers by serving and caring for details in ways others won't.



RenoFi is the renovation enablement platform company that helps homeowners unlock borrowing power and access purpose-built renovation financing products for renovations of all sizes. The company offers the only end-to-end loan origination and underwriting platform specifically built to enable renovation lending, allowing homeowners to borrow against their home's post-renovation value, instead of the home's current value, and increasing borrowing power by 11x on average. The company is backed by leading investors including Canaan, First Round Capital, Nyca Partners & CMFG Ventures.

Service Finance

Service Finance Company, LLC (“SFC”), a wholly owned subsidiary of Truist Bank, provides financing solutions which include promotional and standard installment terms for home improvement contractors enrolled in the SFC Financing Program. SFC is an FHA Title I Lender and is authorized to conduct business as a sales finance company and third-party servicer in all fifty states and the District of Columbia.

Certified Contractors Network

CCN's combined industry experience and business management expertise can help your business build better profits. Our contractor and construction consulting services, guide you to discovering untapped potential for] business growth while helping you leverage your own sales data for maximum profits. An innovative combination of contractor training events, personalized coaching and immersive events delivers the tools and insights your construction business needs for exceptional growth.


HIRI is the leading nonprofit research organization for ~100 of the biggest names in the home improvement industry. Our mission is to provide companies of all sizes with actionable resources ranging from actionable executive summaries to the underlying data to inform decision making. Join as a member for unlimited access to $1 million worth of industry research.

NAHB Remodelers

NAHB Remodelers is America’s home for professional remodelers, representing the nearly 50,000 members of NAHB who are involved in the remodeling industry. NAHB Remodelers is dedicated to helping remodeling professionals strengthen and protect their businesses through exclusive industry-specific education, networking opportunities, awards, and recognition programs. NAHB Remodelers businesses generate 158% more revenue than others.* Members also get access to the information they need to stay on top of the latest legislative and regulatory issues. Learn more about membership at
*comparison with non-council members.

Professional Remodeling Organization, Inc.

The Professional Remodeling Organization (PRO) is the most trusted resource in remodeling, where homeowners and remodeling professionals alike turn for inspiration and information. PRO Members meet advanced criteria and pledge a commitment to high standards of professionalism and PRO's Code of Ethics. PRO is composed of independent affiliates committed to a common set of goals and ethics that encourage excellence across the remodeling industry. PRO Affiliates share information, resources, and a set of common standards designed to protect consumers, meet all federal, state, and local requirements, and create value for members locally.

For information about membership or starting a new PRO Affiliate, contact Angela Hubbard at

Professional Remodeler inspires and educates more than 85,000 businesses in the residential remodeling industry. These companies include design-build firms and home improvement professionals. Led by a team of expert editors and former remodelers, Pro Remodeler has earned numerous prestigious awards for editorial coverage.