Agenda

Vince's energetic, enthusiastic, and passionate style gives listeners glimpses of what it took to go from a season ticket holder for the Philadelphia Eagles to captain of the same team at the age of 30—without ever having played college football. He's the story behind Disney's movie Invincible, and he’s coming back home to Philly to prove that you have invincible traits inside of you, too. But Vince’s journey is more than a football story. It's a story about persevering when people say you can't accomplish something—like reaching a new revenue goal. Vince will share his Leadership Playbook and identify the characteristics that will help you lead others and take your remodeling or home improvement business to new heights. When Vince leaves the stage, you'll feel invincible and ready to tackle any challenge you encounter.

Join this panel of tech-forward business leaders for actionable insight on how you can incorporate technology into your marketing and sales processes to create customer experiences your competitors could only dream of doing. You'll walk away from this discussion with tips to help you close more sales by making choosing to work with your company a no-brainer for your prospects.

Leads are softening and the market is uncertain. Companies that adapt the fastest to evolving conditions will grow the most. This panel, featuring several leading home improvement companies, will reveal secrets on best practices in process development, pricing strategies that increase closing rates and job sizes, the most impactful sales software and technology implementation, sales commission structures, and more!

When Jef Forward's wife was diagnosed with cancer, he had to change the way he managed his company of 30+ team members. There was simply too much on his plate to continue his traditional leadership style, and so he embarked on a journey to rethink his role. The result was increased revenue and a stronger, more invested team. Here, Forward will share his journey and the unexpected growth it produced.

Gindele has over 38 years of experience as a home improvement business owner accumulating more than $425 million in sales revenue. Today he is one of the industry's most sought-after experts. In this talk, Gindele will reveal how to avoid becoming a lazy marketer by taking advantage of several lucrative lead gen opportunities. Plus, he’ll share processes and pricing strategies that will result in more structure and success for your sales team.

Leads have softened post-pandemic, but there's still plenty of business out there. This panel features highly successful remodelers who are not just growing fast, they're growing smart. The lively discussion will focus on what growth means as well as provide actionable advice on scaling your operations; retaining (or increasing) margins; and threats to watch for while expanding your business.

While the number of sales has flattened or dropped for home improvement companies, revenue and profits are still rising for many thanks to an increase in average job size. Learn how others are doing it.

Are you really getting every dollar you can out of today’s expensive leads? Get insight from your home improvement peers on how to turn leads unsold into gold with a top-notch follow-up process.

Successful contractors establish key performance indicators (KPIs) to measure progress in marketing, sales, production, and more. Discuss which KPIs are most critical to your growth.

While the number of sales has flattened or dropped for home improvement companies, revenue and profits are still rising for many thanks to an increase in average job size. Learn how others are doing it.

How much should they talk? How do they handle objections? Learn and share what the data and sales experts say are behaviors that the most successful salespeople have in common.

What kind of environment are business owners expecting for 2024? What will the main obstacles be for home improvement companies and how will you overcome them?

Ensuring you use the correct tool for the correct task means analyzing your spend and being strategic. This discussion will run through placing appropriate tools at the top, middle, and bottom of your funnels.

You're a savvy sales leader, but your business growth is limited by your capabilities. How can you take your company from a solo salesperson (you, most likely) to developing a department of savvy salespeople?

Most remodelers find hiccups in the production process. Where do the issues occur? What safety nets can you put in place to ensure no mistakes happen? How can all team members buy into the process?

Mark Richardson is truly embedded in the remodeling industry. With over four decades of experience and a wide range of industry insights, he's in a unique position to understand current and future market conditions. In this entertaining and insightful talk, Richardson will reveal what he is seeing out there and how he is advising the leading Remodeling and Home Improvement Businesses.

This panel of industry experts will engage in a lively discussion on consumer behavior in today's economy and reveal what they're learning from customer data from contractors across the country. They will also share strategies you can use to generate more revenue out of homeowners who need and want remodeling and home improvement projects right now.

For remodelers, the heart of profitability lies in the skill and accuracy of estimating projects. You need a system that ensures you meet your true costs of project execution and overhead, as well as a margin that’s responsive to market conditions. Today's consumer is more sophisticated and demands for transparency are increasing. To answer those challenges, Michael Anschel pioneered a new methodology for estimating that eliminates the shell game and provides clarity and control over your numbers. With 29 years in the industry, and over a decade successfully implementing the COPE method for his company and many others, this is your opportunity to get a look at the tool that will transform your business.

Charlie Gindele has over 50 years of experience in the home improvement industry, including 38 years as a business owner, accumulating more than $425 million in sales revenue. In this one-hour preview of his Pro Remodeler Expert Series class, Gindele will talk about how to get out of your comfort zone and into your “Danger Zone”...the zone where you take your business leadership, financial literacy, marketing prowess, management skills, sales process, and production skills to the highest levels possible to accelerate the growth of your business. He’ll share what it took for him to finally start achieving accelerated growth after 30 years of ups and downs. You’ll walk away with insight into what you need to stop doing and what you must start doing to accomplish similar results.

For the beginner, this series is about priming the pump in sales.
For the journeyman , this course is about teaching you new techniques to increase sales and results.
For the master it is about taking your sales game to the next level.

In the first session we will discuss the language of remodeling sales , the most common sales mistakes , 10 things that require 0 talent and more.

In the second session I will share 5 to 7 of my favorite sales strategies and tactics…Including mastering the power of three, creating a sense of urgency, talking money and closing techniques.

In our final session we will work on specific word tracks , sales presentation tools and we will do some real world role plays that you will be able to practice on your own.

In addition to our live sessions and interactions you will have access to many sales mastery recordings on many other tips and techniques to help you take you sales acumen to the next level.

With over 20 years of industry experience, David Cockburn is an accomplished leader in the field of digital transformations. In this 45-minute preview of his Pro Remodeler Expert Series class, you’ll learn how professionals in the home improvement and remodeling industries can use AI technologies to gain a competitive edge. David will explore the impact artificial intelligence has on home automation, virtual renovations, and local marketing for remodelers. You’ll discover how AI has the potential to revolutionize the renovation process and why it’s essential to provide homeowners with exceptional experiences. Don’t miss out on this opportunity to stay ahead of your competitors!

In the midst of high inflation, rising interest rates, and consumer pullback, it's imperative that you have the right plan for your business. Join us for a discussion with industry-leading trend hunters who will put current market conditions into perspective. How much growth should you forecast? What numbers should you track for market insights? What regions are seeing the most slowdown? Many remodelers are unprepared for the future. How about you?

What does your sales tech stack look like? Home improvement business owners and sales managers will share the best tech tools they're using to improve sales performance.

It's easy to slap an offer on an ad and hope that it works, but what’s driving leads and sales today? Learn and share best practices for attracting qualified leads with offers they can’t refuse.

What are your company mission, vision, and values, and how do you instill them in your employees so that they use them to help build first-class customer experiences that create raving fans who refer you for life? Hear how other contractors are doing this to their benefit.

Younger homeowners don't have time for the same sales and marketing gimmicks that have worked for decades. Discuss how truth and transparency through content marketing and more can help you connect with today's (and tomorrow's) homeowners for future sales success.

Design can be a profit center, not a loss. Are you charging correctly for design? Are your ducks in a row? Michael Anschel leads a discussion on pricing correctly and valuing design to turn it into a profit maker.

Your business shouldn't be your life, it should be a tool to build your life. Too many Remodelers kill themselves trying to run a company so they can have a great life but, in the process, get off track and lost in too many hours, too little compensation and too little fun and family time. But you can do both.

Do you know your why? Why do you lead? Why do you run a business? Embodying your culture, mission, and vision will not only help you lead more effectively, but win your team over—and have them lead with their "whys." This discussion tackles what leading successfully with your "why" looks like

As a small business leader, it's imperative that you keep enough operating cash on hand, yet also invest in the company as well as your own financial future. So what does that look like in this economy? Here, Alan Rhode will reveal some great financial strategies for small businesses to take in the current environment. He will also discuss the importance of always preparing for exit planning, provide tips for how to add real value to your business if you're still in growth mode, and building a financial foundation outside of the business.